When should you sell?

Ask any stock market guru and they will tell you buy stock when the bottom is falling out of the market (in fact, I did recently with some resource shares and made a tidy paper profit when the market bounced last month.  Sweet!).

I was at a chamber function recently and I was wearing a tie.  Someone asked me ‘hey, what’s with the tie?  didn’t you give up on ties a few years ago?’.  Yes I did was my reply.  But now that everyone is going casual and not wearing ties, I started wearing them again.  In scenarios, I stand out because there is a difference.

And so why am I telling you this??  Yes, there is a point.  When should you be selling?  The answer is – when you are busy and don’t have much time for it.  Most businesses only start to focus on sales when things are slow.  When time allows because they don’t have customers or work.  So they sit there and say, hey, no customers I should sell and they do, and do it well.  Then they become busy and they stop selling and before long, they aren’t busy and then they decide to sell again.  The sales cycle is insidious and the only way to stop it is to keep selling and / or sell when you are busy.  You know if you do that, you will always be busy and if you can’t find the time because you too busy with customers or delivering service, then all you need to do is employ / subcontract that work or employ / subcontract the sales stuff and then you have a very busy, very sustainable business model.  Go on, sell when you are busy.
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