What is your core business? What type of business are you? Where does 80% of your revenue come from? The last question will probably answer the first two. Beware of the ‘generalist trap’ (my quote). In consulting, this is one of the easiest ways to lose focus on your core business. You offer a service and it is taken up. Then your client asks if you can do something else but different. You think customer service is all about saying yes and before you know it, you have promised to deliver something that eventually will keep your client happy, but it has drained your resources and most likely will be an unprofitable process.
Unless it is in your strategic plans to include such activities in the future and it was mutually agreed to let you ‘practice’ on your client, don’t do it. Sure the money will be nice but can you replicate it. Can you make money on it in the future. Did you like doing it? And so, and so on.
Far better to say ‘no, we don’t do that’ and then maybe help them select someone who can or if time allows, develop a relationship with alternate service providers so that fees can be shared, or similar.
Focus on your ‘knitting’ and your business will soar.
previous blogs;
http://johnmasonstuff.blogspot.com
http://john-mason-stuff.blogspot.com
No comments:
Post a Comment